Digital Indies

Progress

• Signed the MSA and SOW 1 (Nov 1).¹
• Opened #wf-digital-indies. Michelle East joined as PM and we shared the discovery guide and onboarding checklist (Nov 2).²³⁴
• Session 1, Growth Discovery, with Falon and Mark (Nov 3).⁵⁶
• Falon sent her investor and product session recordings (Nov 3).⁷
• Claire shared account access (Nov 4).⁸
• Picked the first three interviews from Falon's list: Claire, Rajen and Zain (Nov 4).⁹
• Session 2, Product and Data, with Kandis and Falon. Kandis sent written corrections the same day (Nov 5).¹²¹³¹⁴
• Falon shared a revised "get to know you" text flow and Core Strategy v2 (Nov 5).¹⁶
• Mark shared Gen Z survey data and the question for the next 90 days: "Can we prove one full autonomous business cycle - from idea selection to a real paying customer - while starting to build a free discovery network that people organically want to share?"¹⁷
• Booked Sessions 3 and 4, the weekly syncs and the user research intro. The podcast moved to Jan 27.¹⁰¹¹

Decisions

• Falon decides day to day. Mark joins on marketing, revenue and go-to-market.⁵
• Demand starts from zero. The existing waitlist isn't the baseline.⁵
• One first audience and one channel. Existing entrepreneurs, domain experts and exited operators are out.⁵
• Stay invite-only and let people in in waves.⁵
• Working Jan 31 target: 10,000 waitlist signups. Not locked.⁵

• The waitlist stays open. We qualify people when we let them in.¹⁵
• No deposit or payment for now.¹⁵
• 30% stays. Founding members may get more.¹⁵
• Kandis owns tracking and the dashboard. Weekly export, no database access.¹⁴¹⁵
• Real users wait for the first autonomous dollar from about five factory companies, likely January.¹³¹⁵
• Per Falon, Mark agreed to $100M in Consumable ad credits. Mark confirms Nov 10.¹⁵

Problems

• No source tracking, no web analytics, and 7 of 17 funnel events missing.¹⁴
• Team and test accounts are in every count.¹⁴
• 10 invites, 2 joins recorded. Cause unconfirmed.¹⁴
• 38 of 41 contacts are phone only, so we can't email the waitlist.¹⁴
• My readReal users likely arrive in January, so the Nov 20 readout will rest on interviews and a small sample.¹³

Asks

• Pricing direction with Mark, including a founding-member offer and how Consumable inventory gets paid. Before Nov 16.⁶
• The data behind investor and public claims.⁶
• Rami's notes.⁶
• An Instinct invite.⁶
• WhatsApp group with Jason, Kandis and Kandis's husband.¹⁵
• Test the "get to know you" questions with Kandis.¹⁵
• Comments on the discovery guide.⁶

• Confirm the $100M in ad credits. Nov 10.¹⁵
• Consumable inventory and economics for Session 4. Nov 10.⁶
• Pricing direction with Falon. Before Nov 16.⁶
• Reconcile investor and public figures with Falon and Jason.⁶

• Tag team and test accounts. First.¹⁴
• Product roadmap. Nov 9.¹⁴
• First weekly export, no phone numbers. Before Nov 16.¹⁵
• Staging access.¹⁴
• Confirm whether Google Analytics or a tag manager is installed, and what's causing the invite gap.¹⁴
• Email capture test results.¹⁴
• The rebuilt 90-day reminder map.¹⁴
• 30 minutes for an interview with Jason.¹⁰
• Your WhatsApp number.¹⁵

• Audience research and target lists, especially mom creators. Nov 9.⁶
• Finish the social, analytics and ad account items on the onboarding checklist.⁴

Plans for week 2

• Mon Nov 9Session 3, Audience and Demand. Jason brings the first audience recommendation.¹⁰
• Tue Nov 10User research intro, Claire's interview, and Session 4 with Mark.¹⁰
• Thu Nov 12Zain's interview.¹⁰
• This weekTracking requirements, an analytics pick and reminder flow feedback to Kandis. Michelle books the Nov 20 readout.⁶¹⁵
• By Nov 16Rules for letting people off the waitlist and a qualified-signup definition.¹⁵